RBRC - Call 2 Recycle Campaign
In 2004, the Rechargeable Battery Recycling
Corporation PSA series which urged everyone to recycle their cell phones.
Richard Karn was still the spokesman, but this time, we took a more surreal
visual approach.
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We created a 'virtual living room' at Panavision Stage 1. We used the white cyc, but Keeper Auld and the grip crew
controlled the light off it so it read middle grey. Caleb Poynter and the electricians
hung some Souce 4 lights with gobos I designed to look
like a grandfather clock, a chandelier and a couple of windows.
Richard projected slides of cell phones on vacation. We shot the slides live, so the challenge was to make sure
our lighting levels matched the levels of the screen.
We shot 35mm on a Panavision G2.
Click here to view 3 RBRC spots.
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