IRON EXPRESS COMMERCIAL

I was diving at the Casino Point Park on Catalina Island, and struck up a conversation with a diver who was there with his girlfriend. When I mentioned what I do for a living, he told me that he needed to shoot a TV spot for a product he owns. A few weeks later Carl Crane called me and he hired me to shoot his spot. During the production meeting, we viewed his old commercial, which I recognized as a spot I had shot a couple years earlier.

Carl was revitalizing his marketing campaign, so we shot some additional scenes and my friend Rob Davidian cut pieces of the old spot together with the new footage. We shot for one day at a house in Hollywood, Mick Hastie directed. They are currently tweeking the commercial for broadcast in Korea. The spot has been running nationally in the US.